Overview

This template helps you create memorable product demonstrations by showing visual contrast between your prospect's current pain (Old World) and your solution's transformation (New World).

Demo Structure

• Old World Presenter: Team member who understands customer pain points
• New World Presenter: Solutions expert who demonstrates your solution
• Format: Side-by-side contrast for each vignette (pain → solution)

Key Principles

1. Show, don't just tell - Use real screens, workflows, or examples
2. Make it relatable - Base scenarios on actual customer pain points
3. Give everyone a role - Distribute presentation across team members
4. Create contrast - Make the "before/after" impossible to miss

Pre-Demo Preparation Checklist

• [ ] Identify 3-4 customer pain points from discovery calls
• [ ] Assign each vignette to a team member
• [ ] List the exact demo “shows” for each "Old World" scenario (screenshots, workflows, examples)
• [ ] List the exact demo “shows” for each "New World" demonstration
• [ ] Script transitions between Old World and New World
• [ ] Run 2 dry runs (min.) with full team